Maybe I’m advert blind but I just noticed that LinkedIn is running Adwords type of ads on all of my pages. I also read a headline today that Twitter will be doing the same thing. That is not a surprise and I certainly don’t have an objection, in fact I encourage it because companies providing a srvice need to monetize in order to justify providing the service in the first place.

It will be interesting to see how things progress in this area.

Compete.com has just come out with a study that says Twitter growth may be reaching a state of fatigue. Eventually there has to be a law of diminishing returns effect but with the continued growth of social networks I’m guessing that this may be an aberration. But, of course, if I was prescient, I’d spend every day at the track and bet on the ponies.

We’ll have to wait and see. I’ll keep you posted.

I think I discovered something I haven’t seen discussed before. I’ve been researching CMOs (Chief Marketing Officers) on Twitter and what I’ve discovered is most of them follow only a few people and when followed rarely follow back. This brings up some questions that may embarrass them.

Why are they even using Twitter? After all, if they are a Chief Marketing Officer, shouldn’t they be listening to what their market has to say? Isn’t that Marketing 101?

Here are some possible answers I have come up with and I don’t like the implications of any of them:

1. They don’t give a damn.

2. They are on Twitter to stroke their own egos.

3. They think they are Oracles and everyone is holding their breath waiting for their next insightful statement.

4. They have someone on their staff Tweeting for them.

5. The most benign - they don’t get Social Marketing. This one can be fixed.

If anyone can give me a better answer or insight, please let me know because I’d like to understand and maybe even communicate with them. I sure would like to know.