Archive for the 'Web 2.0' Category

Twitter Growth May Be In Fatigue

Friday, June 12th, 2009

Compete.com has just come out with a study that says Twitter growth may be reaching a state of fatigue. Eventually there has to be a law of diminishing returns effect but with the continued growth of social networks I’m guessing that this may be an aberration. But, of course, if I was prescient, I’d spend every day at the track and bet on the ponies.

We’ll have to wait and see. I’ll keep you posted.

Do Chief Marketing Officers (CMOs) Know Anything About Marketing?

Thursday, May 14th, 2009

I think I discovered something I haven’t seen discussed before. I’ve been researching CMOs (Chief Marketing Officers) on Twitter and what I’ve discovered is most of them follow only a few people and when followed rarely follow back. This brings up some questions that may embarrass them.

Why are they even using Twitter? After all, if they are a Chief Marketing Officer, shouldn’t they be listening to what their market has to say? Isn’t that Marketing 101?

Here are some possible answers I have come up with and I don’t like the implications of any of them:

1. They don’t give a damn.

2. They are on Twitter to stroke their own egos.

3. They think they are Oracles and everyone is holding their breath waiting for their next insightful statement.

4. They have someone on their staff Tweeting for them.

5. The most benign - they don’t get Social Marketing. This one can be fixed.

If anyone can give me a better answer or insight, please let me know because I’d like to understand and maybe even communicate with them. I sure would like to know.


A Place to Save Your Net Snippets

Wednesday, August 27th, 2008

Have you ever sat down to write an article, opened up your web browser, opened Google do your research and wished that you could have saved webpages in a file somewhere? Have you also wanted to save some your Word documents there also? How about a couple of e-books and reports?

It’s nice to be able to save everything in one folder. What if you could save them all on-line for no charge?

There is a Web 2.0 service called esnips.com. I’ve been using it for about two years now and it works perfectly. While you can use it to share all kinds of things with others, I’ve been using it is a private place to save my research.

They even provide 5 GB of free storage.

You can use it to:

• Save webpages
• save Word documents
• save PDF files
• save spreadsheets
• save graphics
• save text documents
• save pictures same video
• same links

Because you save everything in different folders you can save as a project, you can build swipe files, you can just save your thoughts if you want to.

Since this is a free service you might want to go to esnips.com set up a new account. (more…)

A New Timesaving Application And Its Free

Monday, August 18th, 2008

A couple of months ago, I did a survey in which I asked my subscribers
about what they were doing with Internet marketing and what problems they
might be having.

A recurring theme that I saw in the individual notes is finding time to
do things. Since that time I’ve been looking for an application that would
help people save time.  I found one.

There is a new free application called Jott.  It is very cool.

What it does is it allows you to call their 866-number and leave a
message to send to your self or to others.  It then sends an e-mail having
translated your speech to text on a date and time that you designate.

Some of add things you can do are Jott to yourself, get text in e-mail
reminders, create a to do list and add items to it, send e-mails and text
to your subscribers, and even send messages to a Web service.

I’ll bet that some of you are already paying for a similar service and
now you don’t have to.

You can get this at http://jott.com/

John Reese Doesn’t Put Up With The Kumbaya’ers

Friday, August 8th, 2008

Two journalists attacked Internet Marketers and specifically John Reese for getting involved in Twitter and Web 2.0 in general. It is their belief that when IMers get involved in something they are going to ruin it because of (heaven forbid) commercialism.

SIDEBAR: For a long time, I thought Twitter was a stupid idea but after reading it praised by other IMers who I respect, I decided to check it out. I became hooked after about 10 minutes. My Twitter page his here ==> twitter.com/danfoleyusa

Well, those journalists ragged on the wrong guy and John went back at them. Read his GREAT post here ==> tinyurl.com/5qa9us.

One thing John is good at is articulating his passion for the Internet.