Do Chief Marketing Officers (CMOs) Know Anything About Marketing?
I think I discovered something I haven’t seen discussed before. I’ve been researching CMOs (Chief Marketing Officers) on Twitter and what I’ve discovered is most of them follow only a few people and when followed rarely follow back. This brings up some questions that may embarrass them.
Why are they even using Twitter? After all, if they are a Chief Marketing Officer, shouldn’t they be listening to what their market has to say? Isn’t that Marketing 101?
Here are some possible answers I have come up with and I don’t like the implications of any of them:
1. They don’t give a damn.
2. They are on Twitter to stroke their own egos.
3. They think they are Oracles and everyone is holding their breath waiting for their next insightful statement.
4. They have someone on their staff Tweeting for them.
5. The most benign – they don’t get Social Marketing. This one can be fixed.
If anyone can give me a better answer or insight, please let me know because I’d like to understand and maybe even communicate with them. I sure would like to know.