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Google Releases It’s Search Engine Optimization Guide

A little over a week ago, Google released a new report in pdf format called Google’s Search Engine Starter Guide. It is a concise 22 page guide for Search Engine Optimization that helps the webmaster understand best practices for site searchabilty and usability. If you have been wondering why your SEO company has been recommending certain things, it will help you and him or her communicate better.

Some of the subjects the guide covers are:

- page titles
- page description
- URL structures
- site navigation
- your content
- anchor text
- heading tags
- optimized use of images
- robots.txt
- using nofollow
- site promotion
- webmaster tools

Inside the report Google links to other Search Engine Optimization tools that help your SEO efforts.

While there is more to SEO than is covered in the guide, it is a good foundation and it might help to dispell a lot of the misinformation on the internet that that could cause you to go down the wrong path and wonder why your site is floundering.

This entry was posted on Friday, November 21st, 2008 at 9:23 am and is filed under Google, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Google Releases It’s Search Engine Optimization Guide”

  1. Michael Silva Says:
    November 21st, 2008 at 6:55 pm

    Thanks for this post Dan.
    Many people like myself fall into the category of being more than a novice but by no means an expert. Keeping up with all the current information and guidelines can be a daunting task. The Google resource you just shared with us can only help.

  2. niche keywords guide Says:
    January 9th, 2010 at 3:23 am

    This is standard in terms of SEO. Nada seems to rag towards it compared to that.Coincidentally, this is exactly was worried about ten years ago at the last big hack con about seo in 1993.

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